Selling Merch: Hoodies, Hats, and Oils

Mastering barber merchandise is essential for modern barber shops.

In the competitive world of barbering, understanding barber merchandise can be the difference between a thriving shop and one that struggles to pay the rent.

At Operation Glass Door, we believe in systems, not guesswork. Here are 3 proven strategies to master this area of your business.

1. Brand Loyalty

Clients wearing your hat are walking billboards. Make the design cool enough to wear on a date.

2. High Margins

Beard oil has a 90% profit margin. It's an easy upsell at the register.

3. Pre-Orders

Don't buy 100 hoodies upfront. Run a pre-order campaign to test demand.


Ready to implement this?

Reading about barber merchandise is easy. Executing it consistently is hard. If you want us to help you set up these systems—from marketing to operations—let's talk.

We'll look at your shop for free and tell you exactly where you're losing money.