In the competitive world of barbering, understanding barber shop scent can be the difference between a thriving shop and one that struggles to pay the rent.
At Operation Glass Door, we believe in systems, not guesswork. Here are 3 proven strategies to master this area of your business.
1. Scent Memory
Smell is the strongest trigger for memory. Pick a scent (Sandalwood, Bay Rum) and stick to it.
2. Diffusers
Use high-quality diffusers, not cheap plug-ins. It should be subtle, not overpowering.
3. Retail Link
Sell a candle or oil with that same scent. Clients will buy it to take the "fresh cut feeling" home.
Ready to implement this?
Reading about barber shop scent is easy. Executing it consistently is hard. If you want us to help you set up these systems—from marketing to operations—let's talk.
We'll look at your shop for free and tell you exactly where you're losing money.